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Tuesday, January 17 • 2:30pm - 3:15pm
The Shift of Franchise Marketing and Strategy
A fireside chat with 3 top executives from national franchise brands. Understand how franchises continue to play a role in an ever-changing environment which demands constant shift as it pertains to marketing and strategy.

 


Moderators
avatar for David Friedman

David Friedman

Founder & President, Boston Logic
David is the Founder & President of Boston Logic Technology Partners, an On-Demand/Software-as-a-Service company, designed exclusively to empower real estate brokerages to become technology leaders. David’s engineering background, paired with his entrepreneurial ambition has allowed... Read More →

Speakers
avatar for James Dwiggins

James Dwiggins

Chief Executive Officer, NextHome, Inc.
James Dwiggins is the Chief Executive Officer of NextHome, Inc. He brings to the table a sharp, innovative and forward-focused vision. He has been in the franchise business since 2006, originally joining Realty World Northern California & Nevada as Director of Technology and Strategy... Read More →
avatar for Abby Lee

Abby Lee

VP of Marketing & media Strategies, RE/MAX
Abby Lee oversees the planning and execution of U.S. national advertising campaigns and directs media strategy within Company-Owned Regions. She also leads the marketing, communications, PR and social media groups at RE/MAX World Headquarters.
avatar for Jennifer Marchetti

Jennifer Marchetti

CMO, Better Homes & Gardens Real Estate


Tuesday January 17, 2017 2:30pm - 3:15pm
6. Broadway North - Boston Logic - Sponsored Learning Lab