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Tuesday, January 17 • 2:30pm - 3:15pm
The Shift of Franchise Marketing and Strategy
A fireside chat with 3 top executives from national franchise brands. Understand how franchises continue to play a role in an ever-changing environment which demands constant shift as it pertains to marketing and strategy.


avatar for David Friedman

David Friedman

Founder & President, Boston Logic
David is the Founder & President of Boston Logic Technology Partners, an On-Demand/Software-as-a-Service company, designed exclusively to empower real estate brokerages to become technology leaders. David’s engineering background, paired with his entrepreneurial ambition has allowed him to build Boston Logic from the ground up, and lead a team through consecutive years of growth. His experience conceptualizing new trends and translating... Read More →

avatar for James Dwiggins

James Dwiggins

Chief Executive Officer, NextHome, Inc.
James Dwiggins is the Chief Executive Officer of NextHome, Inc. He brings to the table a sharp, innovative and forward-focused vision. He has been in the franchise business since 2006, originally joining Realty World Northern California & Nevada as Director of Technology and Strategy. In October 2011, his performance led to the promotion of Vice President. In May 2014, he and his business partner funded their newest venture, NextHome, Inc... Read More →
avatar for Abby Lee

Abby Lee

VP of Marketing & media Strategies, RE/MAX
Abby Lee oversees the planning and execution of U.S. national advertising campaigns and directs media strategy within Company-Owned Regions. She also leads the marketing, communications, PR and social media groups at RE/MAX World Headquarters.
avatar for Jennifer Marchetti

Jennifer Marchetti

CMO, Better Homes & Gardens Real Estate

Tuesday January 17, 2017 2:30pm - 3:15pm
6. Broadway North - Boston Logic - Sponsored Learning Lab