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avatar for Gabriele Oettingen

Gabriele Oettingen

New York University
Professor of Psychology

Sometimes envisioning success can be just as important as preparing for it. Gabriele Oettingen, professor of psychology at New York University and the University of Hamburg in Hamburg, Germany, has created models to see just how important your outlook on the future is. Researching how people around the world think about the future and how it impacts their cognition, emotion and behavior, she found two forms of thinking decisively differ in their impact on actual effort and success – but can you guess what they are?

Oettingen's research aims to contribute to positive changes in personal lifestyle, education and business, but just like many in the real estate industry, she relies on hard data to support her conclusions. She is published in numerous medical journals for psychology and neuropsychology, and her first book, ‘Rethinking Positive Thinking,’ was published in 2014 and was described by the New York Times as a “a more nuanced — and useful — understanding of motivation based on solid empirical evidence.”